Twenty-five years ago, an injury to my hand changed the way I work — and ultimately shaped the way I think about productivity.

With limited feeling in three of my fingers, traditional typing became a challenge. I couldn’t rely on speed or muscle memory. So instead, I leaned into the power of the Mac — learning keyboard shortcuts, automation tools, and custom workflows that helped me work smarter, not harder.
Over time, what started as a workaround became a superpower.

I’ve been working exclusively on a Mac for over 27 years, primarily in prepress for commercial printing. Every day, I rely on tools like Keyboard Maestro, TextExpander, and Siri Shortcuts to streamline repetitive tasks, fix typing errors on the fly, and make my workflow faster and more accurate.

Effective Over Efficient was born from that experience — to help others discover the hidden tools and simple automations that can transform the way they work on a Mac. You don’t have to be an expert — you just need the right tools.

Effective Over Efficient is about sharing those tools, workflows, and mindset shifts with people who want more control, more clarity, and less clicking.

If you've ever thought, “There has to be a better way to do this” — you're in the right place.